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AI Product Description Writer

Describer for Shopify

Write AI product descriptions that sell, from what your products already have: the title, the current description, the tags and a sample of the product images. Describer updates one product or your whole catalog in the background, runs on a schedule, and can describe new matching products automatically, in your language and tone.

Describer Smart Settings: AI product description writer for Shopify
Free product descriptions every month
50
Free product descriptions every month
Languages Describer can write in
33
Languages Describer can write in
Description length levels
7
Description length levels
App interface languages
12
App interface languages

Why Describer

Product pages that explain, convince and get found

When product descriptions are thin or missing, you lose sales and search visibility. Describer writes new ones from your own product data. Each page then tells shoppers what the product is, what it looks like and why it fits them.

Descriptions grounded in facts

Describer writes from the title, current copy, tags, product type, vendor and up to five photos, and is told never to invent materials, sizes or claims.

Better product SEO

Clear, specific copy with the words you choose helps Google and shoppers understand each product page.

Hours saved

Run your whole catalog as one background task, schedule repeats, and let new matching products get a description on their own.

Features

Everything you need to write product descriptions with AI

Image-aware writing

Describer looks at a sample of up to five product photos to describe color, shape and use accurately.

Bulk tasks

Update all products, specific collections or hand-picked products in one background task.

Length and custom instructions

Pick a length from 1 to 7 and add up to 350 characters of your own instructions per task.

Words to use or avoid

Weave in up to 6 keywords and block up to 6 words you never want on your product pages.

Scheduling and auto-processing

Run tasks later, repeat them weekly, monthly or quarterly, and describe new matching products automatically.

Your language and tone

Write in 33 languages with a Default, Minimalist, Professional or Friendly tone.

Inside the app

Smart settings, custom AI prompts, workflow automation

Screenshots from the live Shopify App Store listing.

Describer Smart Settings screen
Smart Settings: choose the language, writing tone and product data Describer uses.
Describer Custom AI Prompts screen
Custom AI Prompts: set the length, your instructions and the words to use or avoid.
Describer Workflow Automation screen
Workflow Automation: schedule recurring tasks and describe new products automatically.

Quality

What every Describer description gets

Describer saves clean HTML straight to the product description in Shopify, written for shoppers rather than for robots.

  • Facts from your product data
  • Your language and tone
  • Your keywords, never your banned words
  • Clean paragraphs and lists

App available in 12 languages

Use Describer in English, French, German, Spanish, Italian, Japanese, Korean, Chinese, Dutch, Polish, Portuguese, and Swedish, and write descriptions in 33 languages.

Pricing

Free to install, free to use

Describer is free on the Shopify App Store. Every store gets 50 AI product descriptions per month with all features included. Gift codes add bonus credits.

Free

$0

per month · 100% free

  • 50 product descriptions/month
  • Image-aware AI descriptions
  • Bulk, scheduled and recurring tasks
  • Auto-process new products
  • Custom instructions, keywords and 4 tones
  • Email notifications and support

Get started

Give every product a description that sells

Install Describer from the Shopify App Store and write your first 50 AI product descriptions this month, free.

Developed by Yassine Malti · Orleans, ON, CA · Launched September 2026