Use length, keywords and unique copy to help product pages rank and convert.
A unique, helpful description gives search engines and shoppers more to work with than a blank or copied one. Describer helps with each of these points.
Tips
- Fill the gaps first. Run Scan My Store on Home and describe products with no description or a short one.
- Pick a real length. Levels 3 to 5 give enough text for most product pages without padding.
- Add search terms carefully. Put up to 6 words in Include these words; Describer uses them where they fit, not stuffed.
- Avoid duplicate copy. Rewriting supplier text with Replace existing descriptions gives each product its own wording.
- Stay specific. Good tags and product types lead to more precise copy.
Search rankings depend on many factors, so no tool can guarantee a position.