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Avoid words in descriptions

Describer Length, instructions & keywords

Block up to 6 words you never want to see on your product pages.

The field Avoid these words (up to 6, separated by commas) lists words Describer must not use, for example cheap, luxury, guaranteed.

Common uses

  • Claims you cannot make, such as guaranteed or certified
  • Words that clash with your brand, such as cheap for a premium store
  • Competitor or trademark names you want to keep off your pages
  • Overused filler such as elevate or must-have

Good to know

Only the first 6 entries are used. The list applies to the task where you set it, including products later described by auto-processing on that task. Describer already avoids invented claims, so use this list for your own brand rules.

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