List up to 6 words or phrases Describer should weave into descriptions when they fit the product.
In the Words to use or avoid card, the field Include these words (up to 6, separated by commas) takes keywords such as organic cotton, handmade, gift.
How Describer uses them
- Words are used naturally, only when they fit the product
- Only the first 6 entries are used; separate them with commas
- Phrases of a few words work, for example
linen bedding
Choosing keywords
Use the terms shoppers type into search for this group of products. Because the keywords apply to the whole task, run separate tasks per collection when different products need different terms. Avoid stuffing: one or two strong phrases often read better than six loose words.